From the day we rolled out the world’s first hemstitch sewing machine in 1893, our Swiss heritage has defined us. But today, 130 years later, it’s our passion for innovation that continues to drive us. You see […]

There’s nothing quite like a trip to a county or state fair. Our exclusive line of fabrics for the 2023 All Minnesota Shop Hop is all about the sights, sounds and smells you find at […]

What’s better than attending one Shop Hop event? How about 10! Join us for more Great Sewing Adventures™ across the country. We now have 10 exciting Shop Hop events to choose from. We’re busy planning […]

Shannon Fabrics is a valued Shop Hop sponsor that works closely with us to promote quilting and sewing. Recently, Shannon Fabrics interviewed us for a feature article on their website blog. Here is an excerpt […]

In 1930, Jacob A. Fortunoff founded the Jaftex Corporation. He couldn’t have imagined that, over 90 years later, the company would be thriving under the reins of the third and fourth generations of the Fortunoff […]